B2B online store for A1

corporate.a1.by A1 has been operating in Belarus for more than 20 years. It is a provider of telecommunications, ICT and content services. A1 became the first mobile operator in the country. Now the number of users includes more than 4.9 million people.

The project included

Technical task
Business analysis
Design
Layout
Programming
Testing

Team

1 project manager
1 designer
3 QA engineers
2 frontend developers
1 backend developer
2 business analysts

Objective: to develop an online store for legal entities on the Bitrix platform, taking into account general style, identity and UX of the B2C website.

Project aim

To automate the process of buying goods and improve the user experience.

Automation of internal and external processes of web resource

Interface usability improvements

Retaining of the overall website style

Simplification of the checkout process

Increasing customer loyalty

Increasing conversion

Corporate design

We conducted UX analysis of the client's B2C website to retain the overall style. The identified visual characteristics were used to create a new online store for legal entities.

Formation of goods order

The whole process has become as fast and user-friendly as possible.

1. Adding goods with different statuses to the shopping cart

It is possible to order several goods within one purchase. One order may contain goods in different statuses: «available»; «pre-order»; «delivery awaiting».

2. The order is formed piece by piece depending on the status of goods

The key advantage for user is that it is enough to order once — the service will automatically split the order into the required number of parts, which will be processed separately in the future.

Flexible price offer

Price will depend on the type of legal entity and its order history. For example, there may be different conditions for existing and new customers/numbers.

The UNP is checked when you go to the shopping cart. This prevents the possibility of purchasing goods that do not correspond to the partnership.

Catalog

Our team has developed goods catalog with the ability to filter, easy navigation and preview tool, thanks to which the user will see all the necessary characteristics and data about the goods and will be able to change the model without going to the card itself.

Technology

To make the website work quickly and well, we used modern technologies, because a standard stack would not work here. One of the key technologies was vue.js, in which the layout takes over most of the functionality processing, thereby ensuring high speed and quality of the website.

Future Directions

The online store has been launched with the initial basic set of functionality that is necessary for good and fast operation of service. However, in the future, the website will continue to improve through the implementation of new possibilities and functions.